January 24, 2021

Toyota

  • I tested a $35,275 Nissan Rogue, the carmaker’s top-selling compact crossover SUV, all-new for the 2021 model year.
  • The Rogue is Nissan’s most important vehicle in the US, with annual sales that have exceeded 400,000 units.
  • The new Rogue has been upgraded in many areas, including the exterior design and infotainment technology.
  • The 181-horsepower engine is on the lower end of the oomph spectrum as vehicles of this type go, but it gets the job done.
  • The new Rogue has enough of a premium interior character to pick off a few Toyota RAV4 and Honda CR-V buyers and to defend its position in the ultra-competitive company crossover segment.
  • Visit Business Insider’s homepage for more stories.

Nissan doesn’t get as much press as Toyota and Honda, its chief rivals, but in many ways, the automaker has more to offer consumers than its compatriots.

Through its longtime participation in the Renault-Nissan-Mitsubishi alliance, Nissan was part of the world’s largest automaking enterprise, by sales, in 2018, beating out Volkswagen. As an individual nameplate, it sells everything from the 370Z sports car to the Leaf EV to the Titan full-size pickup, with numerous models in other segments, retailing at a wide range of price points, in between.

Nissan also has a luxury arm, Infiniti, that competes with Toyota’s Lexus and Honda’s Acura, but also with Audi, BMW, Mercedes, Cadillac, and Lincoln.

But if you were to look at all Nissan does, its most important vehicle by far is the Rogue compact crossover SUV. In 2019, Nissan sold 350,00o Rogues in the US — an impressive figure, but down from more than 400,000 the previous two years.

The Rogue debuted in 2007, but it was the second-generation crossover that truly hit the bullseye for Nissan, perfectly timed for a switch that commenced in 2013, with buyers saying no to sedans and yes to compact SUVs. Rogue feasted on that market for seven years, but ebbing sales in recent years indicated that it was time for a redesign.

Nissan could have held the line and given the Rogue a mild makeover, but the company went much farther, basing the 2021 Rogue on a new platform that generates something of an optical illusion: It’s about the same size as the previous generation, but it looks larger.

A compact-plus appearance

Compared with its main competitors, the Toyota RAV4 and the Honda CR-V, the new Rogue has a sort of compact-plus appearance. Nissan gave a sneak peek a few months ago before loaning me a vehicle to properly test, and my first reaction was, “Wow! Big Rogue!”

That impression was heightened by the fact that I own a RAV4 and could consider the two crossovers bumper-to-bumper. And the new Rogue did indeed seem to be trending toward Pathfinder/Highlander dimensions, even if it’s basically the same size as the outgoing version.

I’ve always been fond of the Rogue and have tested the gen-two vehicle a number of times. My take on Nissan is that it usually offers a more premium

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DUBLIN, Nov. 12, 2020 /PRNewswire/ — The “Automotive Seats Market 2020-2025” report has been added to ResearchAndMarkets.com’s offering.

The Automotive Seat Market is Projected to Grow to USD 60.0 Billion by 2025 from USD 51.9 Billion in 2020, at a CAGR of 2.9%

Synthetic leather is estimated to be the fastest-growing trim material for the automotive seat market globally.

Synthetic leather its flexibility and multiple color options, allows OEMs to configure different types of interiors. It is widely used for car seats as it is cheaper than genuine leather. Asia Oceania is projected to be the largest as well as the fastest-growing synthetic leather market for automotive seats owing to customer inclination toward comfort & luxury features.

Synthetic leather has features such as toughness, flexibility, and resistance to abrasion and temperature, which drives its demand in the mid-range passenger car segment in the region. In developed countries such as Germany, France, and Spain, synthetic leather is being adopted as an eco-friendly substitute for genuine leather due to stringent environmental regulations and increasing public awareness.

The COVID-19 pandemic, as well as a decline in production since the end of 2018, have had a severe impact on the entire automotive industry. This impact has caused a disruption in the export of automotive components, as well as the closure of manufacturing and assembly plants, globally. Major automotive players such as Fiat, Volkswagen, PSA Group, General Motors, and BMW have suspended production due to COVID-19.

The automotive seat market is dominated by global players and comprises several regional players. The key players in the automotive seat industry are Adient Plc (US), Lear Corporation (US), Faurecia (France), Toyota Boshoku Corporation (Japan), and Magna International (Canada).

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary
3.1 Pre- & Post-COVID-19 Scenario

4 Premium Insights

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Vehicle Production
5.2.1.2 Rise in Demand for Suvs to Fuel Demand for Modular Seats
5.2.1.3 Increase in Demand for Luxury and Premium Vehicles
5.2.1.4 Impact of COVID-19: Increase in Demand for Aftermarket Seating Solutions
5.2.2 Restraints
5.2.2.1 High Cost of Advanced Modular Seats Compared to Conventional Seats
5.2.3 Opportunities
5.2.3.1 Growing Focus on Autonomous Cars and Increasing Preference for Ride Sharing
5.2.3.2 Impact of COVID-19: New Anti-Microbial Seating Solutions
5.2.4 Challenges
5.2.4.1 Development of Lighter Seats at a Low Cost
5.3 Supply Chain
5.4 Ecosystem
5.5 Automotive Seats Market Scenario
5.5.1 Most Likely Scenario
5.5.2 Low COVID-19 Impact Scenario
5.5.3 High COVID-19 Impact Scenario
5.6 Revenue Shift Driving Market Growth
5.7 Average Selling Price Analysis of Automotive Seats, by Region
5.8 Trade Analysis
5.9 Patent Analysis
5.10 Regulatory Landscape

6 Analyst’s Recommendations
6.1 Asia Oceania Will be Key Market for Automotive Seats
6.2 Powered and Combination of Powered & Heated Seats – Key Focus Areas
6.3 Conclusion

7 Automotive Seats Market, by Seat Type
7.1 Introduction
7.1.1 Research Methodology
7.1.2 Assumptions
7.1.3 Industry Insights
7.2 Bucket Seats
7.3 Bench/Split

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  • I tested a $35,275 Nissan Rogue, the carmaker’s top-selling compact crossover SUV, all-new for the 2021 model year.
  • The Rogue is Nissan’s most important vehicle in the US, with annual sales that have exceeded 400,000 units.
  • The new Rogue has been upgraded in many areas, including the exterior design and infotainment technology.
  • The 181-horsepower engine is on the lower end of the oomph spectrum as vehicles of this type go, but it gets the job done.
  • The new Rogue has enough of a premium interior character to pick off a few Toyota RAV4 and Honda CR-V buyers and to defend its position in the ultra-competitive company crossover segment.
  • Visit Business Insider’s homepage for more stories.

Nissan doesn’t get as much press as Toyota and Honda, its chief rivals, but in many ways, the automaker has more to offer consumers than its compatriots.

Through its longtime participation in the Renault-Nissan-Mitsubishi alliance, Nissan was part of the world’s largest automaking enterprise, by sales, in 2018, beating out Volkswagen. As an individual nameplate, it sells everything from the 370Z sports car to the Leaf EV to the Titan full-size pickup, with numerous models in other segments, retailing at a wide range of price points, in between.

Nissan also has a luxury arm, Infiniti, that competes with Toyota’s Lexus and Honda’s Acura, but also with Audi, BMW, Mercedes, Cadillac, and Lincoln.

But if you were to look at all Nissan does, its most important vehicle by far is the Rogue compact crossover SUV. In 2019, Nissan sold 350,00o Rogues in the US — an impressive figure, but down from more than 400,000 the previous two years.

Nissan Rogue

The new Rogue has a boxier exterior design.

Matthew DeBord/Insider


The Rogue debuted in 2007, but it was the second-generation crossover that truly hit the bullseye for Nissan, perfectly timed for a switch that commenced in 2013, with buyers saying no to sedans and yes to compact SUVs. Rogue feasted on that market for seven years, but ebbing sales in recent years indicated that it was time for a redesign.

Nissan could have held the line and given the Rogue a mild makeover, but the company went much farther, basing the 2021 Rogue on a new platform that generates something of an optical illusion: It’s about the same size as the previous generation, but it looks larger.

A compact-plus appearance

Nissan Rogue

The headlights are crisp slashes in the fascia.

Matthew DeBord/Insider


Compared with its main competitors, the Toyota RAV4 and the Honda CR-V, the new Rogue has a sort of compact-plus appearance. Nissan gave a sneak peek a few months ago before loaning me a vehicle to properly test, and my first reaction was, “Wow! Big Rogue!”

That impression was heightened by the fact that I own a RAV4 and could consider the two crossovers bumper-to-bumper. And the new Rogue did indeed seem to be trending toward Pathfinder/Highlander dimensions, even if it’s basically the same size as the outgoing version.

Nissan Rogue

The Rogue has better road presence for 2021.

Matthew

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Welcome to

At Toyota Place in Garden Grove, we’ve taken a new approach to the car buying experience. We think the customer should come first, whether you’re shopping for a new or used car, financing your purchase, or servicing your vehicle. We’re conveniently located in central Orange County. Our sales team also speaks Spanish, Vietnamese, Chinese, and Tagalog fluently. We focus on providing a custom sales experience that’s just right for you.

We stock an extensive inventory of the newest Toyota vehicles in a wide range of colors and trim levels. From the powerful Tundra to the fuel-efficient Prius, we have a full range of vehicles to suit your particular lifestyle. For those looking for a like-new option, we carry Toyota certified pre-owned vehicles, as well as an extensive used car selection from other automakers. We want to make sure your vehicle is right for you, and our knowledgeable, experienced sales team can help answer any questions.

At Toyota Place in Garden Grove, we know financing can be a hassle, but our customers first approach means that it doesn’t have to be. You can apply for financing online, ensuring that your time at the dealership is focused on finding the vehicle that best suits your needs. Our financing department believes that they should find a financing option that works for the customer and not the other way around.

Our certified, factory-trained technicians have the skills to handle any type of service. From a simple oil change to major bodywork, we’ve got you covered, and we use genuine Toyota parts to make sure your vehicle runs like new. We make stopping for service convenient and enjoyable, as well. We offer a comfortable waiting area with free Wi-Fi, and if your repairs are more extensive, a shuttle service is available. Schedule your service appointment today.

At Toyota Place in Garden Grove, we serve customers in Westminster, Garden Grove, Santa Ana, Anaheim, and Fountain Valley with the utmost customer service. Visit us today to get a sense why we’re a different type of dealership, and contact us if you have any questions.

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