January 15, 2021


It’s become painfully obvious, given all that’s going on with regard to the pandemic, that Black Friday new-vehicle promotions this year will be like no other. As has been the case with mass-merchant retailers like Target and Walmart, automakers rolled out their post-Thanksgiving deals early, and they remain in effect through the end of the month.

Already we’ve seen seismic shifts in the new-car business, including the proliferation of full-electronic transactions and contact-free home test-drives and delivery. Dealerships across the country will likely remain open for business to conduct Black Friday deals in person, but they’ll be subject to restrictions, especially with regard to social distancing and the number of shoppers allowed in a showroom at a given time. Some dealers may require prior appointments for in-person sales and test-drives, so be sure to check before heading out the door.

After a disastrous COVID-19-induced slump earlier in the year, new-vehicle sales have since picked up and inventory is said to be running thinner than usual. But with production having ramped up the factory-fresh 2021 models are rolling in, with both automakers and dealers anxious to whittle down their remaining 2020 stock.

That’s why Black Friday deals are the richest on what have now become last year’s models. You may not have the greatest number of choices with regard to trim levels, colors and options, but you can certainly garner a great deal driving home a 2020 model. 

You’d be hard-pressed to find a new vehicle that doesn’t carry a cash back deal of at least $500-$1,000 or cut-rate financing as low as 0.0%. We found no fewer than 45 cars, trucks, and SUVs from the 2020 model-year being offered this month with cash-back rebates over $4,000, and 27 greater than $5,000. The biggest rebates are being slapped on the hoods of the 2020 Cadillac Escalade and Escalade ESV (which are redesigned for 2021) at a whopping $9,500. And keep in mind that a cash rebate can be applied to your down payment, which can either keep more cash in your pocket, lower monthly payments, or help you qualify for better car-loan rates if your credit history is dicey.

We’re listing the biggest cash back offers of $5,000 or more, as well as the most-affordable lease deals of the month being offered as part of automakers’ Black Friday promotions at the bottom of this post.

The offers we’re noting largely come from the Midwest area, but since they can vary by region to meet specific local supply and demand issues, be sure to check automakers’ websites with your zip code entered to both find deals that may be specific to where you live. You might also come across last-minute extra sweeteners dealerships and manufacturers may enact as a last-minute measure. As always, additional incentives may apply to any


November 13, 2020

Now is a great time to buy electric! Peninsula Clean Energy (PCE) is offering rebates for first-time electric vehicle (EV) buyers in San Mateo County to purchase a new electric car. PCE rebate is $1,000 towards the cost of a new all-battery EV or $700 towards a new plug-in hybrid. Now through December 31, 2020. Learn more at PenCleanEnergy.com/NewEV.

Combined with a $7,500 tax credit from the IRS, up to $2,000 from the state, and $800 from PG&E, buyers can save up to $11,300 off the price of a new EV. PCE is also offering up to $4,000 off a used electric vehicle for income-qualified drivers. PenCleanEnergy.com/DriveForwardElectric

Why make the switch? Electric vehicles generally cost about half as much to run, have lower maintenance costs, and emit 25x less emissions than gasoline-powered cars!

Are you still not sure? Peninsula Clean Energy is also providing residents the opportunity to experience driving an EV with a $200 rebate toward the rental of an EV and assistance in setting up at-home or at-dealership test drives. PenCleanEnergy.com/EVTestDrive

PCE has also launched their EV Ready Program, which offers $24 million in project incentives for workplaces, multi-family dwellings, and other public locations to install EV charging ports in San Mateo County. Learn more at PenCleanEnergy.com/EV-Ready/.

This press release was produced by the City of Millbrae. The views expressed here are the author’s own.

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