January 15, 2021


Black Friday has always been the day for shopping ’til you drop and scoring the best deals of the season. But this year, why not steer clear of the crowds and spend your day doing something you’d probably rather be doing anyway? And for a good cause, at that.

On November 27, the Rapha Foundation is hosting a worldwide virtual riding event to benefit the nonprofit World Bicycle Relief. For every 1,000 kilometers ridden by participants, Rapha is pledging to donate one bike to the organization.

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World Bicycle Relief donates bicycles to people in need in rural communities all over the world. With these bicycles, a valuable form of transportation—sometimes the only form—in many communities, people can have access to education, better healthcare, and better livelihoods.

a recipient with her donated "buffalo bike" from world bicycle relief
A recipient with her donated “buffalo bike” from World Bicycle Relief.

World Bicycle Relief

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Rapha is tracking kilometers ridden with Strava, in the form of a Strava Challenge. Those interested in participating can sign up here. If you participate, you can ride as much or as little as you would like—all you need to do is save your Strava ride and set it as viewable to “Everyone.”

“This year has been tough for all of us. But amid the uncertainty, cycling has prospered as more people have ridden to get around or find release from restrictions,” said Rapha’s statement online. “At Rapha, we have benefitted from this but we realise that there are many cycling clubs and charities who have been more negatively impacted by the pandemic, and who need our support now more than ever.”

Along with hosting this charitable ride, Rapha won’t be offering sales online and will be closing their Clubhouses on Black Friday to encourage employees and customers to get out and ride.

Jessica Coulon
Assistant Digital Editor
When she’s not out riding her mountain bike, Jessica reports on news, gear, and all things cycling related for Bicycling.

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